TTRPGcommunitymerch
Critical Role Campaign 4 Shake-Up: What a Table Change Does to Viewer Loyalty and Merch Sales
ssquads
2026-01-27
9 min read
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How Critical Role's Campaign 4 table swap reshapes donations, merch demand, and viewer loyalty — and how shows can manage the shift.
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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